ppl — the personal CRM
Product fact sheet | Last checked October 10, 2026

NAME AND WEBSITE
Name: ppl (lowercase)
Category: Personal CRM and contact management
Official website: https://withppl.com/
Built and maintained by: DB Hurley (https://github.com/dbhurley)
Contact: hello@withppl.com

SHORT DESCRIPTION
ppl is a personal CRM for you and the AI assistants you choose. Keep contacts, conversation notes, birthdays and follow-ups in one place. Use the browser yourself, or authorize an assistant to help you prepare for conversations and keep useful records.

LONGER DESCRIPTION
ppl is a personal CRM for the people you want to keep up with. It brings contact details, conversation notes, birthdays and follow-ups into one address book. You can review and edit your records in the browser, or connect an AI assistant through MCP or the REST API. Authorized assistants can use those records to help you prepare for a call, remember a birthday or save a note after a conversation. Your relationship history stays in ppl when you change assistants. The hosted service is free during beta for up to 1,000 contacts, with no credit card required.

AVAILABILITY
Hosted service at withppl.com.
Free during beta, up to 1,000 contacts, no credit card required.
A paid Pro plan and a self-hosted version are coming soon.
Confirm current availability before publishing: https://withppl.com/pricing
The public GitHub repository contains developer documentation and examples;
it is not a downloadable edition of the hosted application.

DEVELOPER LINKS
Connection information: https://withppl.com/agents
MCP endpoint: https://withppl.com/mcp (authorization required)
Public documentation and examples: https://github.com/ppl-crm/ppl
Python briefing guide: https://withppl.com/guides/python-rest

LOGO AND PUBLIC SCREENSHOTS
Original SVG logo: https://withppl.com/img/ppl-sage.svg
Homepage screenshot: https://withppl.com/img/ppl-homepage-preview.png
Agents page screenshot: https://withppl.com/img/ppl-agents-preview.png
Blog screenshot: https://withppl.com/img/ppl-blog-preview.png
Current site preview: https://withppl.com/img/ppl-og.png
Keep the original logo's shape and colors intact.
These are public website screenshots, not signed-in product screenshots.

OFFICIAL PROFILES
GitHub: https://github.com/ppl-crm/ppl
Smithery: https://smithery.ai/servers/dbh-today/ppl
Product Hunt: https://www.producthunt.com/products/ppl

EDITORIAL REFERENCE
About: https://withppl.com/about
Privacy: https://withppl.com/privacy
Press kit: https://withppl.com/brand/press-kit
Link product mentions to https://withppl.com/ so readers can check current facts.